The “47in27” project has been launched, marking a new beginning

2026/6/2
On 28 May , Ambassador Shikata attended the launch ceremony of the “47in27” project held at EQ Hotel.

Led by Kampachi at EQ Hotel, this initiative will showcase the diverse  culinary  and cultural attractions of Japan’s 47 prefectures over a period of 27 months, sharing the richness of Japan’s regional heritage  with people in Malaysia.

It is a highly meaningful project that contributes to deepening culinary and cultural exchange between Japan and Malaysia, as well as promoting mutual understanding.

We look forward to the exciting culinary journey that lies ahead.

Today’s event also featured a mochi-pounding demonstration, a traditional Japanese performance symbolizing good fortune and new beginnings.