Attendance of Minister NIHEI at the JFC Malaysia Food & Sake Expo
2026/10/14
On 8 October 2026, Mr. NIHEI Daisuke, Minister of the Embassy of Japan in Malaysia, attended the JFC Malaysia Food & Sake Expo held in Kuala Lumpur and delivered commemorative remarks.
At this event, high-quality food products, seasonings, and Japanese sake from outstanding Japanese food manufacturers and sake breweries were exhibited, bringing together numerous local restaurant owners, retail buyers, and other industry professionals.
In his remarks, Minister NIHEI noted that the number of Japanese restaurants in Malaysia has expanded to over 2,000. He expressed his gratitude for the ingenuity and efforts of Japanese companies that have adapted to local preferences with their outstanding craftsmanship and innovative spirit, while expressing his hope that Japan's rich food and sake culture will be even more widely appreciated in Malaysia.
This event served as a valuable opportunity to deepen cultural exchange between Japan and Malaysia through food, leading to the further strengthening of the bilateral bond ahead of the 70th anniversary of diplomatic relations next year.
At this event, high-quality food products, seasonings, and Japanese sake from outstanding Japanese food manufacturers and sake breweries were exhibited, bringing together numerous local restaurant owners, retail buyers, and other industry professionals.
In his remarks, Minister NIHEI noted that the number of Japanese restaurants in Malaysia has expanded to over 2,000. He expressed his gratitude for the ingenuity and efforts of Japanese companies that have adapted to local preferences with their outstanding craftsmanship and innovative spirit, while expressing his hope that Japan's rich food and sake culture will be even more widely appreciated in Malaysia.
This event served as a valuable opportunity to deepen cultural exchange between Japan and Malaysia through food, leading to the further strengthening of the bilateral bond ahead of the 70th anniversary of diplomatic relations next year.